7 Essential Tips To Create A High-Impact And On-Brand Reception Area

Category: Office Design

Office Reception Area

A recent study from Google found that people are able to form first impressions about website design in 50 milliseconds, while psychologists at Princeton found that first impressions of people are formed in a tenth of a second. It stands to reason that people make quick judgements about office design too.

In most office buildings, the reception area is the location where first impressions will be formed by visitors, so office refurbishment companies often place a strong emphasis here. In this article, we provide seven essential tips, so you can ensure your reception area is on-brand and packs the right kind of punch.

1. Prominently Feature Your Company Logo

One essential way office interior design companies can help you to make a positive first impression is through the use of your company logo in the reception area. This is a great way to firmly brand the space and send a clear message or reminder to visitors of where they are and what you have to offer.

The logo should be clearly visible, preferably from the entrance, and high-quality. It needs to be large enough to be seen, but try to avoid going overboard, as this can sometimes appear over-bearing or intimidating. However, it is a good idea to think of creative ways to feature the logo so that it stands out for all the right reasons such as back-lights, using an usual texture or even a high impact support such as Perspex with spacers so that it ‘hovers’ on the wall.

2. Utilise Brand Colours

Plain white walls can look very professional, but in most cases they say nothing about your business. For this reason, you should try to include your brand colours in your reception area, in order to add character.

"It should never be generic," says Jacqueline Barr, Principal of Design at Ted Moudis Associates, in an interview with Office Snapshots. "There is always a simple and effective way to 'claim' that space...it could be something as simple as a wall tastefully painted with the corporate color."

3. Make Sure It Functions

Another thing office interior design companies can likely help you with is ensuring your reception area actually functions properly, so that visitors do not become confused.

In particular, your reception desk should be clearly labeled, there should be signs directing visitors towards your reception desk if it isn't immediately obvious, and you should think about things like disabled access and choosing the right seating area and furniture so that visitors who have to wait are catered for. If the waiting area is large, it will need to be addressed as a major influential zone as visitors’ might be studying it passively for a certain amount of time.

4. Showcase Your Products

The best reception areas make it immediately obvious to visitors what type of business they have entered and what the organisation actually sells. To assist with this, it can be a great idea to showcase some products.

Display cases are a great way to show off products, while also keeping them safe. However, even in companies where it may not be appropriate to have an actual physical product in the reception, it may be possible to include products in another way. Lego's Istanbul HQ, for example, weaves Lego bricks and figures into its design.

5. Do Not Neglect Lighting

Next, it is important that you appreciate the role that lighting can play in the design of your reception area, both in terms of drawing attention and sending the right message about company values.

"Halo lighting around your company logo can create quite an impact," explains Laura Baines, in an article for Nimlok. "Lighting around the reception desk can help draw visitors where they need to go and energy efficient lighting can send a message to your guests that you care about the environment."

6. Keep Things Clean and Tidy

One thing that often gets overlooked, but which can make a huge difference in terms of the visual impact of your reception area, is the inclusion of certain elements to keep it clean and tidy.

Most office refurbishment companies will be able to assist you with ideas here, but there are essential elements that should be included such as the placement of bins to ensure no litter is left behind by visitors, door mats or specialist entrance surfaces can reduce the amount of mud and dirt that is brought in on people's shoes. If there is a coffee area, make sure you have the right display cabinet to ensure it is as tidy as possible.

7. Buy a Suitable Reception Desk

Finally, you want to make sure you invest in the right type of reception desk. In addition to looking professional and attractive, pay attention to the height of the desk too.

As this infographic from Entrepreneur.com points out, desks which are too high can be intimidating. Moreover, they can make it difficult for visitors to carry out basic tasks, like signing forms. Investing in a bespoke (ideally branded desk) is well worth the expense as it will have the potential to create a significant impact.

Posted 11th January, 2018

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