Category: Exhibition Stands
Your exhibition stand is one of the most crucial elements of your exhibition marketing strategy, because it serves as the equivalent of a shop window, showcasing your products and services, while hopefully drawing people near. Therefore, it is important to get the design right and one of the biggest decisions is the type of stand you want.
Two of the most popular types are custom and modular exhibition stands and each of these variants has its plus points and potential drawbacks. In this article, we take a more in-depth look at the two types of stand, as well as the different factors you need to consider before making your decision.
Modular display stands are built from individual modular parts and usually consist of metal frames, connectors and the business' chosen graphics. The stands are available in a wide range of styles, sizes and designs, and they are simple to put together and take apart, meaning outside assistance is not always necessary.
The primary advantage of modular stands over custom-built stands is the fact that they have been designed to be taken apart and reassembled multiple times. This means they are a great option if you are planning on using the stand for more than one exhibition or trade show.
Compared to other types of exhibition stand, they are relatively cost-effective and, when combined with their capacity for repeated use, this makes them extremely appealing if your budget is limited. However, while the stands can be made to adapt to different spaces and graphics can be changed, designs have limitations with regards to the level of customization you might need.
By contrast, custom exhibition stands are bespoke and are built based on the specific requirements of the exhibiting business. This means you will have the freedom to be truly creative with your design ideas, because there are virtually no limitations, aside from the space you have been allocated at the exhibition itself.
Custom stands have the capacity to be truly eye-catching and are a great option if you are attempting to attract a lot of attention with your design. Perhaps the single biggest advantage of custom exhibition stands is that each one is entirely unique. It is also much easier to create an exhibition stand that is 'on brand' this way.
However, custom stands are designed for single-use only, which means they are not always the most cost-effective option and, depending on the materials used, the waste can potentially be hazardous to the environment. In addition, custom stands usually take longer to plan and set up, and you will need a professional team to install them.
Both custom and modular stands have their pros and cons, which means there is no single right answer in terms of which is the best choice overall. Indeed, the best option for your business will depend on a number of different factors and there are various things you should take into account when making a decision.
The most obvious consideration is your available budget. If you have a large budget for your exhibition, a custom stand may make sense, but if you are operating on a shoestring, the savings associated with modular stands may swing it. It is also worth considering how long you will have to set up the stand and whether you plan to use it again.
Finally, you should think about what you are actually hoping to achieve with your exhibition. If you are launching a new product, or trying to enter a new market, attracting attention is important and a custom stand may be best. If you are already well established in your market and your aims are to generate more sales, a modular stand is likely to produce a better return on investment.
Posted 11th July, 2017< Back to articles