How To Use Visualisation To Enhance The Impact Of Exhibition Stands

Category: Exhibition Stands

When competing for attention at an exhibition, it is important to ensure that visitors can associate your business’ offering with their needs from looking at your exhibition stand… in a few seconds! This is why creating visually engaging zones that correspond to potential customers’ requirements is a great way to attract more footfall and increase enquiries.

Visualisation is a powerful tool in event and exhibition marketing and using it in the correct way can make a huge difference in the results obtained at the show.

Following this strategy, Enigma Visual Solutions worked with agency 21Six to create a large stand for Epson at the Retail Business Technology Expo at Olympia London this year. The stand featured different retail zones that mirrored their targeted customers’ sectors: the supermarket zone, the hospitality and SME retailer zone, the boutique zone, and the back Office and restaurant zone. The 12x5m island stand was a great success and delivered fantastic results for the brand.

Scroll down to discover the design and delivery…

The 'dinning experience' zone


The Boutique zone


The Supermarket/ Food retail zone


Interested in this type of strategy for your brand? If you need advice, we'll be more than happy to help so do not hesitate to contact our Exhibition team.


Posted 6th May, 2016

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