Modular Redesign for Paris Exhibition

Category: Exhibition Stands

We are always up for a challenge! And as such our name was put forward by BeMatrix to help Gurit, the leading global supplier of composite materials, engineering services and tooling equipment. We were approached to redesign their modular stand and install it in Paris - all within six weeks.

Gurit Exhibition Stand

Last year, Gurit invested in an exhibition stand composed of BeMatrix frames and a canopy structure, yet they were dissatisfied with the final design. Our brief outlined their concerns that it wasn’t ‘innovative’ or reflective of the brand and that it lacked graphics and feature lighting.

Gurit Exhibition Stand Design

Having worked with BeMatrix for over five years, our understanding of the system and its versatility enabled us to offer Gurit a complete redesign. Our design team recognised the potential of the existing 144 square metres framework, and reconfigured it to work horizontally thus increasing its visual impact.

Gurit Modular Exhibition Stand

Our graphics heritage means we know the restrictions posed by plain canvas walls. As an engineering company who develop aluminium composite structures, Gurit were delighted with our proposal to provide integrated wrapped Dibond panels (an aluminium composite). We were then able to apply over 100 meter of visually striking gloss vinyl exhibition graphics onto these; including logos, company statements and high res images, as well as the graphics on the frosted meeting room door.

Gurit Exhibition Graphics

Our design integrated the existing solid canopy structure as a focal point and incorporated new design features such as LED lighting and 3D backlit logos. Throughout the stand we applied over 80 meters worth of LED feature lighting, including the whole of the underside of the perimeter.

Gurit Modular Stand

Gurit Exhibition Booth

Displaying their products required us to build and design custom LED lit floor exhibits and custom back lit shelving.

Gurit Display Stand

On site, it was clear that we had not only met the brief, but far exceeded it; receiving praise on the look and feel of the stand from both the client and from attending delegates. Erected in just under three days by a crew of eight stand builders, we managed the entire logistics operation and delivered a stand to Paris that both we and our clients could be proud of!

Posted 6th May, 2015

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