Category: Exhibition Stands
At an exhibition or trade show, image is everything and for all intents and purposes, your stand serves as the physical embodiment of your business and its values. Therefore, a great exhibition stand design is essential and it is usually best to work alongside a professional exhibition stand builder, who knows what they are doing.
"Letting the experts design an exhibition stand can be a cost-effective solution," says Reno Macri, Director of Enigma Visual Solutions. "Exhibition design companies can save precious time and money so that companies attending a fair or exhibition can focus on planning their event and promoting their brand."
So what are the main qualities you should look for when selecting an exhibition stand builder?
Strong Track Record
One of the easiest and quickest ways to judge exhibition stand builders is by looking at their track record with previous clients. In most cases, a professional and reputable company operating in this field will happily give details of successful past projects they have worked on, so check their website or ask them questions directly.
Ideally, you want to find a company that has worked with a diverse range of different companies, or with companies similar to your own. If you are not impressed by what you find out, if they have a small number of past projects, or if they seem reluctant to share information, it may be best to look elsewhere.
Affordable and Complete Service
Next, you want to work with a company that can provide you with a comprehensive service package, at an affordable price. Whether it is a small local business or an international exhibition company, they need to be available and have the skills to manage your project from the design phase right up to completion.
When making an enquiry, you should let them know your budget early on and make sure they can work within it. From there, you need to find out what level of service they are able to bring to the table. If they can't offer you the kind of assistance and support you need, try another company instead.
Willing to Listen
Finally, you should not be the only one asking questions and the right exhibition stand company should want insight from you as well - after all, it is your project they are going to be working on. For example, they should want to know about your company, its corporate identity, your customers and your objectives.
Be wary of any company that puts a strong emphasis on their own ideas right from the start, without consulting you on what you actually want. By all means, if they think something is a bad idea, they should be free to say it, but they should still value your input, listen to what you have to say and help you to refine your own ideas.
Posted 21st March, 2016< Back to articles
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