No matter what size your business is - exhibitions offer fantastic opportunities to collect leads and data - make sales and network to build relationships with customers. Above all, they provide a great platform for showcasing your business to your target market.
A recent study by Exhibit Surveys found that 88% of visitors to an exhibitor's stand will be new prospective customers, with 82% having buying influence and 49% planning to purchase those products or services.
So how can you make sure you get the most out of exhibiting? We've put together our eight golden rules of exhibiting.